To celebrate its own 10th birthday, cosmetics counter Sephora is sending out not-so-little trinkets to everybody who might be interested in wishing them a happy birthday. Perhaps in the pages of their editorial product.

Nylon magazine received a phallus. What'd you get?

Nylon is FIGHTING BACK against Page Six's claim that "crazy barking dogs" at the mag's offices have delivery workers scared for their safety. But who could be afraid of their adorable Greene Street pooch?

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Ideally in the magazine world, the line between advertising and editorial content is clear. But sometimes, it gets blurry. At such times we are shocked (shocked!), and must share our indignation with you in something we call

by Intern Anastasia.

Seeing Nylon on the newsstand is like meeting this stylish sorta-hipster chick who wants to be your friend. You like The Raveonettes and Gus Van Sant? OMG, she does too. With common interests like that, you guys should totally chill.

But actually reading Nylon reveals that she's a total poser. She's friends with sleazy photographers like the Cobrasnake, she puts down your clothes by encouraging you to buy new, more expensive ones and for some reason she keeps asking you to try this new flavor of Bacardi. What are we, in Meatpacking?

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Don't get us wrong — not only is an article on NYC TV informative, it is well deserved. As a New York television station that covers everything from eating in Stanton Island to random fashion shows in Manhattan, NYC TV is gaining viewers. Not to mention more and more industry respect.

And we're sure because the New York Times thinks they are super with it and hip, they are exceptionally pleased. With a lede like this, who wouldn't want to immediately flip to channel 25 and soak up all the hot with it news they can handle?

For a first look at New York City's hottest bands, there is only one television station that taps into the underground music scene from the East Village to Williamsburg, Brooklyn.

All the way from the East Village to Williamsburg? What a diverse amount of music coverage they must be able to pack into their "hottest bands" segments. We don't know if digital Nylon will even be able to compete.

Hour After Hour, One Station Is Devoted to Pulse of New York [Wiinnie Hu, New York Times]

The award for first magazine to sell out to MySpace goes to … Nylon.

Well, to be fair, while this "merger" makes the obvious statement that magazines (especially non-corporate ones) are suffering without the internet, it is a pretty original way to merge current internet culture with a cutting edge urban indy mag.

Plus, it's better than a "Nylon blog." The fact that everyone (even Atoosa Rubenstein) has a MySpace account, and that the forum allows for small bands without representation to gain a huge following, Nylon seems like a logical choice for the deal.

"The idea was to have everything in the issue tagged back to a MySpace account," Mr. Jarrett said. "It opens up a whole new world for magazine publishers."

This will be the first digital issue for Nylon, which intends to offer digital issues for 99 cents, as well as yearly digital subscriptions for $4.95.

Digital magazines, huh? Lucky fucks … they totally get to ride the wave of media's future without all the "you are ruining the industry with every post!" backlash.

MySpace Will Play Host to a Free Magazine Issue [Maria Aspen, New York Times]