Just in time for Conde Nast's closure of Golf For Women, its editor Susan Reed is named to take over Hearst title O, The Oprah Magazine, where Amy Gross is stepping down. And it's a decision Reed had made before learning Golf was closing; Hearst had been courting her for weeks. Then, rather than begin the exhaustive hunt for a new editor-in-chief, Conde decided it'd be much easier to retire the 20-year-old title. So staffers can probably look to Reed for choosing a new career path as the reason they're out of a job. [WWD]

Our biggest (only?) concern about O, The Oprah Magazine has always been, "How are they going to make the cover look fresh each month if Oprah is always on it?" Manage, they did. Except now, eight years since launch and with editor Amy Gross exiting, they're revamping the cover. Same smiling Oprah, but a whole lot more white space. Gone is the flashy background setting she's usually appearing in, which means whatever top she wears each issue is gonna have to be one helluva dazzler. Below, a look back at the old version.

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COMINGS & GOINGS O, The Oprah Magazine editor Amy Gross is leaving the magazine after an eight-year tenure. Time Inc.'s Fortune continues to hire high profiles, including Liz Spiers and the WSJ's James Bandler. [KK]

In order for this item to work, you're going to have to get past the fact that we have TiVo on a season pass for Family Feud. And, in an effort of full disclosure, we also have season passes for The Price Is Right and Wheel Of Fortune. So get over it — that you TiVo The Tyra Banks Show already vindicates us.

So here we have it: Family Feud asked 100 women which women's magazines give the best fashion advice. The obvious options are up there – Vogue, et. al – but it's the magazines guessed at but not listed that should really have publishers upset. Like the fact that O: The Oprah Magazine made the list and not, say, InStyle.

Hearst's new 46-story building, complete with its steel tower, is up and running. Expect the "Hearsties" to be on the move starting May 4.

Oh, and make sure to change your boss' Rolodex, while simultaneously noting where to send your resume (unless you're sending it to HR … we think they're still in another building). Hearst is now at 300 W. 57th Street, from their former digs at 959 Eighth Ave.

The great view of Central Park trumped any post 9/11 fears, with Cathy Black getting a prime view from her new 43rd floor suite. But the real news? Kate White, editor in chief of Cosmopolitan, has sex tipped her way the top editorial floor.

Cosmopolitan, the most profitable magazine in the empire, has the highest floor for an individual magazine, the 38th. Oprah Winfrey, whose O magazine is the second most profitable in the company behind Cosmo, will be on the 36th.

That's right Oprah, you're in New York now. And since you don't work out at RADU or sit shoulder to shoulder with David Zinczenko on the Today show every other day, you don't any special favors here.

HEARST BIGWIGS LAY CLAIM TO THEIR DREAM ADDRESS [Keith J. Kelly, New York Post]

Consumer magazines are continuing the attempt to enter the "digital space" and Hearst will not be left behind.

Since Hearst developed their online content, their mags have been on those crappy iVillage sites. The future looks a bit brighter, though, since NBC bought out iVillage — now mags like Cosmopolitan and O, The Oprah Magazine can attmempt to hit the Internet pavement with a little more speed.

“More than 76 million people read our magazines each month and, with the proliferation of digital media, we want our brands and unique editorial perspectives to be available to our consumers wherever and whenever they desire,” said Cathleen P. Black, president, Hearst Magazines.

So far, the only magazines that have been able to hack it online (in our humble opinions) have been New York and Jane. And maybe Forbes. Though we think if the folks at Esquire hired a web editor, their mag's site would have the potential to stop www.suckingsomuch.

HEARST MAGAZINES CREATES DIGITAL MEDIA UNIT [Nat Ives, Ad Age]

An article in the New York Times today highlights the growth of celeb weeklies. The story that's been done a hundred times always looks new and important if NYT does it, though, right?

We learn lots of un-fun facts such as, young people are obsessed with celebs, and if each mag doesn't find its own niche, doom will surely fall on the tabloids. And then this precious point of info came along.

The only magazine that seems to actually be suffering is O, The Oprah Magazine. With a circulation drop of 9.3 percent, the Hearst home mag has hit a sinking slump.

One of the surprises in the figures released yesterday was a circulation drop of 9.3 percent for O: The Oprah Magazine, published by Hearst. The magazine said it raised its subscription price so that fewer people would subscribe; a higher circulation generally means a higher rate to advertisers, driving some away.

(The drop was unrelated to Ms. Winfrey's confrontation on her television show in January with the author James Frey.)

So not only have we found something that we can't blame on James Frey, but our suspicions have been confirmed: nobody wants to read Oprah's mag because, plainly and simply, it is so dreadfully boring.

Like anyone really cares about her favorite things to give her friends on Mardi Gras. At least James Frey's story had fun tips, like how to stare down a glass of bourbon without taking a drink, and how to save your junkie crush from a crack house.

Celebrity Appeal Keeps Magazine Circulation Mostly Higher [Katharine Q. Seelye, New York Times]