Harry McCracken, the PC World editor who left the magazine after daring to criticize big advertiser Apple, then rejoined when then CEO Colin Crawford was faced with backlash, left the magazine again in May to work on his own thing. Now, his own thing has a name: It's Technologizer, and it'll be an indie tech site launching this summer. It's a smart move, considering that print is dead, or dying, or something, but McCracken joins a long list of competitive tech sites already out there. So what sets him apart? Maybe his affinity for cartoons.

Harry McCracken, the PC World EIC who was fired and re-hired last May after daring to criticize magazine advertiser Apple, is leaving the magazine. Again. On his own terms. He's been at PC World in various capacities for 14 years, which is, like, pre-Facebook, pre-Blackberry, pre-TiVo. A whole other era! McCracken, who announced his departure on his blog, is leaving to start "a technology site of my own–one that I'll build from scratch and launch this summer." God, don't let it be a social network. Or a blog.

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In a move that can only be described as "totally awesome," PC World – that's a magazine about computers, not saying the right thing in public – has brought back awesome-named Harry McCracken as editor-in-chief, while ousting CEO Colin Crawford. If you'll recall, McCracken quit after Crawford handed down a missive that the magazine needed to be nicer to advertisers; that those critical reviews could hurt their bottom line. And that piece called "Ten Things We Hate About Apple"? Blasphemy!

So outraged was McCracken, he split in disgust. Now, publisher IDG has invited him back to his old post, while moving Crawford "upstairs" and away from the magazine.

At last, a magazine with a conscious and a spine.

We're no experts when it comes to computers and technology, but we also kind of figured Macs and PC's were, well, in competition. Which would explains those annoying Mac commercials, where the "Apple" guy is portrayed as a hipster wanna-be (just like all your friends in Williamsburg!) while the "PC" guy is more like your typical aging Baby Boomer/dad.

But apparently, in the real world, there's far more synergy between the brands than we ever suspected. Take, for instance, the example PC World's reported reluctance to write anything even remotely negative about Apple.

[PC World magazine's] editor-in-Chief Harry McCracken quit abruptly today because the company's new CEO, Colin Crawford, tried to kill a story about Apple and Steve Jobs.

The piece, a whimsical article titled "Ten Things We Hate About Apple," was still in draft form when Crawford killed it. McCracken said no way and walked after Crawford refused to compromise. Apparently Crawford also told editors that product reviews in the magazine were too critical of vendors, especially ones who advertise in the magazine, and that they had to start being nicer to advertisers.

And while we have nothing but praise for former EIC Harry McCracken, all we can say to CEO Colin Crawford is "how very un-PC."