Hey Bill Gates! Nice call! I like this ad a lot more than I liked the Seinfeld ones, and judging by the blog pickup, the Internet likes it better too.

It's called self-referential humor, and it's the 21st century equivalent of that Volkswagen lemon ad that we all know about because of Mad Men.

(h/t: Videogum)

So scrap that Seinfeld and Bill Gates team-up idea that none of the tech blogs liked: Windows already thought up a new tongue-in-cheek ad campaign airing tonight that would make Peggy Olson wet her knickers.

Introducing the PC guy from the Mac commercials. Sort of:

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