The questionable marketing power of anybody who isn't an A-lister

"We wanted to be true to what Levi's is all about," said Doug Sweeney, director of brand marketing at Levi Strauss & Co. "These artists and athletes really embody the spirit of what 'Unbuttoned' is all about."

So now we know who to thank for Levi's Unbutton Campaign, with "artist" and roly poly fameball Perez Hilton telling us what type of pants are best to shit yourself in. But didn't Mr. Hilton already fail horribly at corporate branding? Yes.

So, then, at least Levi's is hedging its bets by stacking the deck with other celebrities for this campaign? Sortofbutnotreally.

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Aug 11, 2008 · Link · 1 Response

Perez Hilton’s found himself in a bit of a legal pickle.

Former reader - and presumed fan - Diane Wargo has filed a $25 million lawsuit against the blogger. Wargo claims that Hilton violated his own privacy agreement after he posted a curse-laden email she sent from her work information.

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Jul 15, 2008 · Link · Respond

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“Hello- I work at the HOT TOPIC where this piece of shit appearted on friday ( I was not working that day but showed up for shit n giggles ) ONLY 7 people showed up.SEVEN.That’s it.Mario was BEYOND upset texting and DEMENDING the right water,food,ETC he was a rude royal pain in the ass and BEYOND crass.Talking about scat porn,fisting some kid and otherbest left unsaid topics.My manager was trying to get people to come in to meet Perez by handing out $5 gift cards NO ONE WANTED TO MEET HIM! His mother and sister were there and he seemed to take it out on them (they are both fat BTW and smelled nasty!) anyways he left around 8:45PM without saying goodbye to anyone & looked like he had been crying like the little bitch he is. We sold a grand total of $6.45 of Perez Hilton items between 6PM - 9PM. My manager has already talked about discounting his ‘line’ !”

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Jun 11, 2008 · Link · 2 Responses

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If a stunted, cruel human being attaches his name to a hastily designed line of clothes, will anybody care? No, they won’t! Not at all, in fact, as a report from the Saturday debut of Perez Hilton’s clothing line indicates:

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Jun 9, 2008 · Link · Respond

CALLING THE KETTLE HOT PINK Perez Hilton, who has undoubtedly hurt, damaged, and rendered beyond repair the reputations of many a Hollywood figure, is now suing blogger and amateur sex tape star Jonathan Jaxson for allegedly slandering him all in an effort to promote his own website, which Hilton claims caused him "loss of his reputation, shame and mortification" and "mental anguish." [TSG]

Apr 9, 2008 · Link · 1 Response

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Our gay brother Queerty didn't get any video, but they've obtained plenty of Perez Hilton and Jonathan Jaxson's naughty transcript. Plus a bit of NSFW pictorial action. Enjoy!

Feb 28, 2008 · Link · 1 Response

john-tehranian.jpg Here's a lecture series we're sad to be missing. Loyola Law School Entertainment & Sports Law Society is hosting a symposium titled ""The Paparazzi, Celebrity Bloggers…and the Lawyers Who Represent Them." On the panel: Warner Bros. Entertainment SVP and general counsel Jeremy Williams (read: TMZ's attorney), Perez Hilton legal counsel Michael Amir, and John Tehranian (the fellow pictured here), a Loyola visiting professor and the attorney to Perez foe X17 (who we've had our own share of dealings with).

Now go get schooled by a group of men who will all cite case law to tell you why they're important.

Feb 28, 2008 · Link · Respond
X-Rated Blogger Action

jonathanjaxson.jpg First, stop addressing your audience as "blog buddies." Second, stop making sex tapes of yourself. Third, oh heavyweight blogger hopeful Jonathan Jackson of JJ's Dirt, do not send said sex tapes to Perez Hilton, even if he promises you the world. Under the guise of helping Jackson, whose name is supposedly not of the porn star variety, make his blog bigger, Perez encouraged the former publicist to send in some X-rated action. In exchange, new music labeler Perez was to do a phone interview with Jackson (pretending they had never spoken before!) and counsel him on increasing traffic. Neither promises were ever made good, which meant Jackson had one last resort to generate some press from his lurid videos: Talk to Page Six. The column obtained instant messenger logs between the two from last year, which, best for your souls and ours, don't appear to be filled with hot sex type. In any event, Perez is totally no longer on JJ's blogroll. Take that.

Feb 28, 2008 · Link · 2 Responses

nicolekidman.jpg Cindy Adams reported on Tuesday that Nicole Kidman, inseminated with Keith Urban's baby juice, ordered a white wine backstage at the Oscars. Cindy's five-sentence item (where one of the sentences was simply "Oscars.") was met with furor from Kidman's rep Catherine Olim at powerhouse firm PMK/HBH, who issued a denial to, where else, Perez Hilton, even though "unlike most of the rest of the world" she "[tries] to ignore [Perez]" "because it is so nasty": "But I have to tell you that Nicole Kidman most certainly did NOT drink white wine or any other alcoholic beverage backstage. She had water and lemon zinger tea. That’s it. I know, I was there with her I cannot remember that last time that Cindy Adams got anything right. She’s an idiot, and you can quote me." Quoted and noted!

Feb 28, 2008 · Link · 2 Responses
'you will be foaming at the mouth!'

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Good news struggling bands: Warner Brothers is going to give Perez Hilton his own imprint. The guy who declared Fidel Catro dead and supports Heidi Montag's delusions of musical grandeur can help you make it big.

Why are they giving him this deal? Because musicians like Eric Hutchinson have done well after Perez's endorsement. And that's the music business model: Idiots telling other idiots what to buy.

Feb 26, 2008 · Link · Respond
so hot

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• We asked a lesbian alien, and seeing Christina Ricci and Reese Witherspoon together really is her fantasy.

• Jessica Alba may be having twins! Sorry, we don't just hand out double exclamation points.

• We give up on trying to understand the image Perez Hilton is going for.

• Too bad Zac Efron's handlers can't use his sexuality to deny the rumors of a sex tape with him and "GF" Vanessa Hudgens.

• Dennis Quaid has aged remarkably well, but we still doubt he's rocking his natural hair color.

• Celebrities have butts: An investigation.

[Photo]

Feb 21, 2008 · Link · 1 Response
perez hilton continues to be wrong about castro's death, though on the right track

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In late July 2006, Mr. Castro, who is 81, handed over power temporarily to his brother, Raúl Castro, 76. …

Now, just days before the national assembly is to meet to select a new head of state, Mr. Castro resigned permanently in a letter to the nation. …

“I will not aspire to neither will I accept — I repeat I will not aspire to neither will I accept — the position of President of the Council of State and Commander in chief,” he wrote.

He added: “It would betray my conscience to occupy a responsibility that requires mobility and the total commitment that I am not in the physical condition to offer.”

James C. McKinley, Jr., "Fidel Castro Resigns as Cuba’s President," New York Times

Feb 19, 2008 · Link · Respond

HEADLINE OF THE WEAK After suing Perez Hilton for defamation – for relaying a report that she planted cocaine in Lindsay Lohan's car – Samantha Ronson is the one with the red face. (Not, however, the red hair.) A judge not only threw out the suit, but ordered the DJ to pay the blogger's $85,000 in legal fees. And he's entitled to another $2k "if he wants it."

Jan 25, 2008 · Link · Respond
when reality becomes too real

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Our daily attempt to help you seem smart, even if you’re not.

neoteric \nee-uh-TAIR-ik\ adjective: recent in origin : modern

Last night, we had a dream that Spencer and Heidi from The Hills broke up, which was our subconscious telling us that this neoteric trend of reality stardom has gone too far.

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happy-for-the-cameras.jpgnot-real-but-still-hot.jpgso-much-in-common.jpg

Jan 15, 2008 · Link · Respond
Inspired Halloween Costume Ideas For The Easily Suggestible

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Although we can’t always shake the nasty habit of writing in the royal we, occasionally one of our editors decides to shake off the cloak of anonymity to write a short, pithy statement long, rambling diatribe about a topic of their choice. Today, Debbie Newman is that editor.

With Halloween just around the corner, it's time to start thinking about last-minute costume ideas. And this year, instead of frantically hunting through the on-sale rack at Ricky's for that elusive half-priced garment that says "Slutty, yet sophisticated," why not be creative? There are plenty of do-it-yourself costumes* that require minimal effort on your part and are guaranteed to please potentially capable of suiting your needs.

Moderately intrigued? Read on, anyway! After the jump, a complete rundown of the scariest media personalities around with useful tips on how to capture their "essence" without breaking the bank or sacrificing your unique rebelliousness.

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Oct 30, 2007 · Link · 3 Responses
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