Yesterday, the new guys took over at Interview. [WWD]

Perhaps the biggest – only? – thing to take away from Fashion Week Daily's interview with the new owners of Interview is their roundabout way of saying: "We don't know any of the staff. It'd probably be easier just to fire them all."

Well, that's not exactly the message Fabien Baron, Glenn O'Brien, and Peter Brant are sending. But it might as well be.

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Peter Brant (of Brant Publications) has finally done it.

At his order, Andy Warhol's pretentious lovechild Interview magazine is to be put up for sale, and auctioned off to the highest bidder.

Which has just got to piss off the dead (but nonetheless temperamental) Andy Warhol, seeing as that's essentially like destroying the fundamental building blocks of Interview by embracing the greedy capitalist society Warhol so vehemently opposed—you know, when he wasn't coked out of his mind and creating eccentric soup-can inspired art or rendered borderline comatose on LSD.

And while, in recent years, the mag has dropped off in circulation from the realm of "hip, but obscure" to occupy the niche of "completely irrelevant," it's still hard to believe that Interview—in all its passé, antiquated glory—can be yours…if the price is right.

Although terms of the auction are not yet fully disclosed, word on the street has it that the winning bidder not only gets full publishing/editorial ownership, but also the once in a lifetime opportunity of giving homely EIC Ingrid Sischy an "extreme makeover."

This weekend in Soho, shopping became more dangerous than fighting with tourists over vendor stand earrings.

It took 200 firefighters over four hours to put out the fire at 575 Broadway on Saturday. While the Prada store is completely destroyed, fashion fans aren't the only ones suffering.

The building is owned by publisher Peter Brant, and the fifth floor was home to magazines such as Interview and Art in America.

Minor injuries occurred due to the five alarm blaze, but nobody was severely injured. Except for those broken-hearted shoppers who put their Prada bags on hold eight months ago.

7 Injured in Soho Blaze [NYT]
Fire in SoHo at 575 Broadway [Gothamist]
Prada clothed by blaze [NYDN]