Entrepreneur Media owner Peter Shea is looking for a buyer, and has an asking price of $200 million. How did the man behind Entrepreneur magazine arrive at that price? By looking at the sale of Inc. and Fast Company to Gruner + Jahr in 2000 for $365 million. Nevermind that deal was made in 2000, and the titles were later sold to Morningstar honcho Joe Mansueto for a paltry $35 million.