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Pharrell Williams
Microsoft, Sans Seinfeld, Tries a Different Approach
Blood on the Keyboards

Were you under the impression that fun, exciting wars were reserved for disputes between races, religions, tribes and nations? Wrong, silly. Computer companies can do battle also. Sure, it's even more stupid and offensive than regular combat, but at least the only casualties are money and dignity.

The image at right that looks like it was taken from an Apple ad was, in fact, taken from a Microsoft ad. Is your mind blown? That's the point. After pulling their ineffective, strange Seinfeld-Gates ads only two weeks after they premiered, Microsoft is striking again with a hipper, slicker attack. Sick of being pigeonholed as the computer for boring old turds, Microsoft is co-opting Apple's "nerd" character to do its PC bidding.

In a new 15-second spot, the "nerd" announces, "Hello. I'm a PC. And I've been made into a stereotype." Viewers are then introduced to a decidedly un-nerdy group of happy PC users, including children, Deepak Chopra and Pharrell Williams. Cool, right? Fuckin' Chopra, man.

Like a sleeping giant, Google continues to plot in the shadows, patiently awaiting the day when Microsoft and Apple kill each other and make room for its total world domination.

Jossip Juxtaposition: 'Too Much Sausage' For Pharrell

Lindsay Lohan knows how to keep the paparazzi away during her "secret" birthday plans: by revealing said plans in Harper's Bazaar. [TMZ]

• Whether Britney Spears had actually anything to do with it is yours to question, but kid sis Jamie Lynn's co-star Alexa Nikolas got the boot as Britney promised. [Page Six]

Pharrell Williams is in spin control after kicking out a gaggle of top gays from his VIP lounge at a GQ party. "Too much sausage" was his excuse for excusing David Furnish and Burberry designer Christopher Bailey, and now it could cost him a Louis Vuitton campaign. [Gatecrasher]

• Former Jane Pratt assistant Karen Yampolsky's new book doesn't say mean things about her ex-boss — just Anna Wintour. [R&M]

• It's Matthew Perry vs. Darren Star at the movies. [Defamer]

Brandon Routh doesn't have time for silly little fireworks displays. [Page Six]

• The LAT and NYT find a common ground to editorialize on: the Bush administration. [LAT]

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