There's no other way to begin an article about Christie Hefner taking over at Playboy than to make a joke about "stealing your father's Playboys," and Roben Farzad didn't disappoint.

Christie, of course, is in the news for taking daddy Hugh's empire to the Internet, making the entire magazine available for download in a digital format. You konw, so you can read the articles on your PDA.

But don't let a NYT journo try to dictate your family's business history, especially when it comes to the "digital age" (we asked, and we heard that's what the kids are calling it these days).

Q. What led to Playboy's foray into the online world?

A. I was an early interested party there; Playboy was actually the first national magazine on the World Wide Web.

Which you know must be true, given her usage of the antiquated "World Wide Web." Was Playboy also the first national magazine to use "facsimile machines"?

• Just like Hachette Filipacchi, Playboy is taking its magazine digital. Teaming up with Zinio, the first digital issue will debut in October, which means you can take the mag's naughty photos – and articles – on your morning commute without strangers' sneers.

• Vibe founder and famed record producer Quincy Jones is trying to take back control of the magazine with a $100 million joint offer with a hedge fund to owner Freeman Spogli & Co.

• Variety is lowering the standards of its two-year-old V Life, just recast as a monthly from a bimonthly, and offering it to the regular civilian. It'll start showing up on newsstands in September instead of being the exclusive title only distributed to Variety's industry subscribers.

• Rupert Murdoch received an $18.9 million cash bonus from News Corp. the past fiscal year, up more than 50 percent, though it can go up as high as $25 million based on earnings.

• More Men's Vogue coverage means more Jossip vomit, but at least we're cleaning it up with glossy pages.