The Lifetime channel is making it very clear that it's sick and tired of being a punchline B-list comediennes use when talking about what they do when they get dumped or are on their periods.

First the network sneakily snatched away Bravo's trendy reality program Project Runway. Now it's delving even deeper into the hip fashion game with a new original reality series, Blush: The Search for the Next Great Makeup Artist. Because culture just doesn't celebrate the useless but moneymaking fashion industry enough!

Yet despite its similarities to shows like Runway and Shear Genius, Blush also promises to be quite different—it's going to be much, much worse. That's because it's basically a goddamn unabashed infomercial.

CONTINUED »