After web series-cum-TV show Quarterlife bombed on NBC, with just 3.1 million viewers, the "never should have been a TV show" is getting a second chance. On Bravo. [NYT]

Now that Marshall Herskovitz has had a chance to see how his web series Quarterlife would perform on broadcast television – it, um, barely performed; only 3.9m people tuned in to watch – he's doing a little backtracking: The series should have never appeared on network TV, and is instead much more suited for cable. How come? Because "the lighting" is not that of a traditional TV show. Um, okay. NBC programming chief Ben Silverman says the effort was "so worth the try." Which actually might be a bit of good foreshadowing fortune, since he's had similar sentiments about Friday Night Lights and, while that show has performed poorly on NBC, might yet live on with a cable partner.

BOMB-SHELL NBC's web-to-TV show Quarterlife snagged an average 100k viewers online and just 3.9 million viewers on TV during its premiere last night. [Variety]