Tips, Links & Comments
tattle@jossip.com
Editorial Director
David Hauslaib

Managing Editor
Cord Jefferson

Editor
Drew Grant

Publisher
Jossip Initiatives
Rates, RFPs & Inquiries
Brandon Schultz
Quiznos
Libel Goes User Generated
sandwich chains bicker over value, consumer made videos

Okay, so the internet is destroying our children's lives, the journalism industry and the way we relate to one another. But, for if you're in advertising, the internet is awesome because you can assign users to generate your work for you.

That's what Quiznos did, asking users to make ads that “a comparison between Quiznos and Subway with Quiznos being superior” in the fall of 2006. We're split on the issue. They're both kind of gross, but for an ironic Valentine's Day, we prefer Subway.

The video below didn't win, but gets to the heart of what's wrong with user generated video. Namely, they all seem to be shot in New Jersey.

Subway, sick of having its good name tarnished on the internet, is suing Quiznos and iFilm, the site that hosted these videos, for libel.

CONTINUED »

Jossip Home | Advertise | Copyright 2009 Jossip Initiatives