Just when you thought MTV couldn't become more of a soulless corporation without transforming into subplot fodder for a John Grisham novel, the former hipness barometer outdid itself in one week by:

1) Canceling TRL, and with it the last shred of reasoning behind calling the Viacom subsidiary a music station.

2) Signing a contract that would allow them to stay at their Times Square location (that really only made sense to inhabit when TRL was on the air) with a $35-per-square-foot rent increase.

3) Destroying the rainforest for the sake of the Real World/Road Rules Challenge show that no one knew was still on the air:

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