Time magazine's annual publicity stunt – choosing the "Person of the Year," a process that even Rick Stengel is tired of, but does it for the advertisers – isn't enough to keep the brand in your mind's eye, so they're letting you choose the worst Time covers EVER! (Or at least among the ones they've hand-selected.)
But don't consider their little act of self-deprecation as evidence they concern themselves with your opinion. Rather, they're interested in your pageviews: The "Worst Time Covers" voting-slideshow site is a dumping ground for clicks, as visitors make their way from 1928 to 2000.
It's also an excellent opportunity for Stengel to shit on his predecessors.
Remember when earlier today, while harping on Time magazine for the asshat decision of picking "You" as Person of the Year?," we suggested the mag do us a favor and, with one of those lame marketing gimmicks, place an actualy mirror on the cover of the magazine so you're staring back at yourself as you pass by the newsstand? Pretty awesome, wasn't it?
Looks like someone – WaPo's art department – beat us to it. Looking up managing editor Rick Stengel's nose in the cover's reflection turns out to be every bit as awesome as we predicted. Unfortunately for this story, we couldn't find any Paris Hilton candy up in there.
• Leonardo DiCaprio is on the road to becoming the next Jude Law. [Mollygood]
• We understand citizen journalism, but, uh, citizen advertising? Elle magazine is just taking things to the way next level. [Mediaweek]
• If you crash one party this year, seriously make it this one. Maer Roshan and Steve Garbarino in a swanky underground get together is guaranteed to equal meta media gossip. [Page Six]
• Patricia Arquette marries her "actor boyfriend." Between her hairdo and Nicole Kidman's dress, wedding glamour is really starting to deteriorate. [People]
• Time magazine has a mission, and they'll use every gimmick possible to execute it. And now Fishbowl has a mission to take on Rick Stengel in a pick-up game … we sure do hope they'll tape that, too. [FBNY]
