
No, it is not fashion that gets Anna Wintour excited. Fashion is work. Play? Now that excites the high-maintenance editor. At left, Ms. Wintour attends the U.S. Open on Sept. 2 to watch her BFF Roger Federer. She was also there yesterday (but why does NOBODY HAVE A PICTURE?), when Federer won his fifth straight U.S. Open title beating Andy Murray, after a spat of rain delayed the match; it also forced Wintour to miss the 5pm show from Proenza Schouler, the label she arguably put on the radar. But here is Wintour later in the day yesterday, at Marc Jacobs' 9pm show, where she's not having fun. Boys in shorts: Yea! Girls in dresses: Boo!

Nike, America needs to talk to you. Maybe it's because you're afraid of a post-Olympics drop in sports fever, but you should know better than trying to change the game of tennis into something it's not. Specifically, another sport entirely: boxing.
Last night, Nike hosted a kick-off for the Open with "Grapple in the Apple" (ugh), a boxing-esque PR stunt that is, one assumes, to draw interest and coverage to the sport. Conveniently, the sports brand has endorsement deals with both Roger Federer and Rafa Nadal, who just happen to be tennis' biggest rivalry at the moment. This means they can sponsor a showdown between the No. 1 and No. 2 players in the sport. And they've gone and hired frazzle-haired Don King to host the thing.
Completing the boxing metaphor, then, are the nicknames slapped on the players: Roger "The Magician of Precision" Federer and Rafa "Matador of Spin" Nadal." Ew. CONTINUED »
From hiring Dan Patrick to its investigative pieces to its covers to its Web site, Sports Illustrated is not such a great magazine these days. Competing with ESPN and the rest of the Internet has led Sports Illustrated to abandon its original mission of curious, informed sports reporting on a range of subjects. Also, they passed over Roger Federer for Sportsman of the Year. The indignity! [Slate]

With the US Open and Fashion Week both over, what will happen to our favorite imaginary couple, Anna Wintour and Roger Federer?
Page Six doesn’t want the romance to die, and reports that “the comely cougar [Ed: gross] has also feted him with luxe fashions.”
According to an insider, Wintour sends Federer notes that say "This would look great on you." For any other fashion editor, that would be normal, but for Wintour, that's code for "I love you."
Last night, we had a couple of fashion parties to attend and as a result, we missed another exhilarating night of primetime tennis. Thankfully, we'd programmed our DVR to record it, mostly because owing to our joint crush on Andy Roddick (Mandy Moore's ex) and Roger Federer (Anna Wintour's masturbatory fantasy) and eagerly flipped on the television this morning lest we inadvertently stumble across an article telling us who won.
Unfortunately, in order to get up to the Roddick/Federer match we first had to fast-forward through what seemed like a never-ending battle between Venus Williams and her quarter-finals opponent, Jelena Jankovic.
At one point we paused to yawn and check the score (Jankovic was up 6-4, 1-0) and that's when we stumbled upon what would prove to be the highlight of an unbelievable match, namely: a live interview with Jerry Seinfeld and the notoriously reclusive Larry David, who just happened to be watching from the stands.
For those who don’t follow tennis, it’s easy to dismiss Roger Federer as a big-nosed Swiss freak. He’s too good. He wins nearly every tournament with such ease that he makes every match seem like a preamble to his acceptance speech.
Rooting for Federer is like rooting for the sun to come up, but in that laconic Swiss, Anna Wintour has found her soulmate. We don’t doubt that Federer will make it to the finals of the US Open anymore than we doubt that every month Vogue will come out weighing several pounds.
