According to MSNBC (and O.J. Simpson's ghostwriter, Pablo Fenjves) Simpson played a more than hypothetical role in the packaging of his ill-fated confessional, "If I Did It."

"O.J. read the book, his book, several times. I made every change he asked for, and he signed off on it," Fenjves, a Hollywood screenwriter told Reuters on Thursday.

"The whole book, the whole idea for a book, originated with O.J. Simpson and a couple of his handlers," he said.

Wait, so Simpson masterminded the idea of a writing a hypothetical confession for a violent double-homicide set in the mid-1990's that culminated in the deaths of his wife and her then-lover, Ron Goldman?

Writers today…where do they get their ideas?

Ron Goldman's family has purchased the rights to O.J. Simpson's If I Did It as part of some twisted deal where they can hope to profit from the gruesome fictionalized tale of how their loved one was killed. But it's not just that the Goldmans now have the right to publish the book Rupert Murdoch gave his stamp of approval on. "The Goldmans own the copyright, media rights and movie rights," reports the AP. "They also acquired Simpson's name, likeness, life story and right of publicity in connection with the book, according to court documents. The Goldmans want to rename the book Confessions of a Double Murderer and plan to shop it around to publishers."

Sure, O.J.'s attorneys are fighting it — but who isn't looking forward to the eventual New York Times Book Review ads featuring The Juice, a speech bubble, and the book's title?