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Sarah Humphreys
What Should We Call Blueprint's New EIC?

When we found out yesterday that Blueprint snagged a new editor, we were thrilled. And today, Keith Kelly gives us a bunch of details we didn't know, such as her age and where she lives.

Blueprint, the new Martha Stewart magazine that lost its launch editor even before the first issue came out, has raided Real Simple to find a replacement.

Susan Humphreys, who was editing two special issues per year of Real Simple as well as editing the Real Simple cookbook, is the new editor of Blueprint.

Humphreys, who is all of 31 years old and living in a studio apartment in the West Village, seems to fit the demographic that Martha Stewart Living Omnimedia needs to caputure -24- to 45-year-old women.

Great job, Keith. Except, we're pretty sure her name is Sarah Humphreys … not Susan. And "caputure" is spelled capture.

Though, maybe it's not entirely his fault. We didn't realize the Eat the Press headline we linked to yesterday labeled her as Susan, with the press release reading as Sarah. (Someone's reading the blogs!) Though in about the four seconds it took to do a Google search, we found about 100 results for "Sarah Humphreys Real Simple" and none for "Susan Humphreys Real Simple."

Yes, we know, we sometimes make mistakes and spell things wrong and screw up names, too. The only thing is that the Post actually has fact-checkers to comb over the one thing Keith Kelly writes every day.

MARTHA MAG GETS AN EDITOR [Keith Kelly, New York Post]
New Blueprint Editor: Real Simple's Susan Humphreys [Eat The Press]

Breaking: Sarah Humphreys Heading Off to Head Blueprint

We are so thrilled to hear Blueprint brought on an editor in chief. We sort of had a strange affection for this “how to be a young Martha Stewart on a budget” mag ever since they took the concept of Budget Living and made it viable.

So, naturally, when they pull former BL staffer Sarah Humphreys for the spot, we were even more ecstatic. After going from Real Simple to Budget and back again, she surely makes a prime pick for EIC. Oh, and MSLO seems to be happy about it, too.

"We are delighted to have Sarah on board as the Blueprint team develops this magazine for women who are designing their homes and their lives. She personifies the target demographic of the magazine and with her experience and leadership skills I feel she will be able to build and guide this newest MSLO property into a strong and vibrant brand."

The next issue of Blueprint will hit stands in late August 2006, followed by six more issues in 2007. And as thrilled as we are about all things Blueprint and Martha Stewart … and Sarah Humphreys … our greatest hope is that she'll be able to give a few displaced DIYers a new place to call home.

New Blueprint Editor: Real Simple's Susan Humphreys [Eat The Press]

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