You probably don’t want to revisit this, but remember when Dustin Diamond tried to get the public to help pay his mortgage by purchasing autographed T-shirts online? And then when that didn’t work, he attempted to profit from starring in a sex tape? That was naturally followed by two stints on Celebrity Fit Club, and yet he still hasn’t had enough public exposure.
Remember that "special episode" of Saved By The Bell where they discover oil underneath the football field? And because of the the environmentally related death of the duck Becky, the gang realizes there are things more important things than money, like school spirit? Also, remember There Will Be Blood, that movie no one can stop talking about? Well, this is an effective mash-up of the two:

Here’s the thing about journalism today. There’s no money anywhere. Even though coverage of Iraq is “important,” there are no page views in it.
On the other hand, there are millions page views for sports. That’s why ESPN has been able to invest ridunklous money in sports journalism. And that’s also why Rupert Murdoch is adding a sports section to the Wall Street Journal. There's money in it: People really seem to care about men chasing after balls.
Also, “Money For Sports” was a rallying cry in the Saved By Bell episode where a Bayside alum donates $10,000 to the school. The guys, led by Zack and Slater, think the money should be used for men’s sports, while the girls, led by Tory, the chick with the leather jacket who replaced Kelly and Jessie Spano for a few episodes, think it should be used for women’s sports. Friendly competition ensues, along with canned laughter.

