Hungry? Why wait? Especially since the food being offered at the Olympic venues apparently sucked so bad that Snickers became the number two chocolate bar in China this quarter, either for lack of better options, the fact that Chinese officials kept visitors away from the Olympic Green, or following a deal chocolate maker Mars signed to make the deliciously nutty snack the official chocolate of the Beijing Games.

Snickers, known over there as "Shilijia," has been around in China for the last fifteen years, but it took the giant marketing tie-in of the games for the Chinese to come around on the junk-food. Or rather, it took the build up to the giant marketing tie-in to get the Chinese on the road toward the ambitious goal of obesity.

The game plan for introducing the East to a snack that costs about half of what the average Chinese teen spends a day? Only a little gimmick that definitely wouldn't fly in the U.S.

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Maybe it's because a candy like Mars Inc.'s Snickers is so easily associated with "fudge packing" that the chocolate bar's ad agencies feel the need to release one homophobic ad after another.

A 2007 Super Bowl ad showed two auto mechanics accidentally kissing while gobbling down the same Snickers bar; they pulled away from each other, repulsed. That ad, from TBWA New York, had even worse scenarios in the online version, including one of the mechanics attacking the other with a wrench.

Now, Snicker's newest ad, from AMV BBDO London, in all its homophobic glory. The spot, shown here, features Mr. T from A-Team attacking what can only be described as a power-walking, butt-wiggling queen; Mr. T. shoots Snickers bars at him from a giant truck-mounted Gatling gun to get his sissy ass running. Walking, of course, is too girly for a manly man. "You a disgrace to the man race!" shouts Mr. T.

And all this follows BBDO Detroit's Dodge Caliber ad, where a Tinkerbell-esque pixie was on hand to illustrate what's wrong with buying anything but a macho car.

Now, what do all three of these agencies have in common? They're all owned by Omnicom. And CEO John Wren is getting a lashing.

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