You can almost hear the ASME crowd's jaw drop: After awarding Adam Moss' New York magazine with all those awards, he repays the industry by picking up Page Six's beat with a Socialite Rank cover story? Why yes, yes he did. And he beat Vanity Fair to it, answering the question all anyone has been asking about the since-shuttered blog:
Who was behind that brutal power ranking? And those posts hating on Olivia Palermo? And those entries touting the Tinz? And letting Fabiola Beracasa go from working girl to charity gala?
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Farewell, Socialite Rank. The website has just announced that they will no longer be chronicling the every move of Tinsley Mortimer, Byrdie Bell and all the other heiresses/philanthropists who light up our lives with their own dimwittedness.
Fortunately, competitor Park Avenue Peerage is quick to reap the benefits, as evidence by that obnoxious picture of a crown they posted front and center on their website, which, presumably, signifiies their reign over the insipid socialite domain! And, after scrolling down and exploring the rest of their site (to be heretofore referred to as "PAP") it's obvious that we have so much to look forward to. Like, for instance, gigantic photo spreads of the not particularly interesting/accomplished Kristian Laliberte!
Yes, the end of Socialite Rank is certainly the end of an era. Unfortunately, however, it's also the start of a terrifying new beginning.
Not content to merely soak up the publicity lauded on her from SocialiteRank.com, Tinsley Mortimer is bringing on the heavies to find out who's behind the anonymously-penned privileged set chronicle. She's reportedly hired a private investigator to unmask the purveyors, even though the Tinz is regularly placed atop its weekly rankings of social climbers. Sure, taking the top spot brings with it plenty of criticism, but it's also help boost her into a classy version of Paris Hilton's limelight. With all the speculation about who's behind the site – Derek Blasberg, Lyle Maltz, Bonnie Morrison, and "anyone who has anything to do with R. Couri Hay" – it's also worth noting how much attention the blog has received. And certainly such an accomplishment takes a well-tenured publicist. Or a Brooke Astor hopeful in training.
