We barely got done writing this post about geniuses in the media comparing their situations to real-world crises — Kent Brownridge calling the Jen-Brad split his "tsunami"; Jon Bryne calling his ex-publisher's decision to sell off magazines a "hostage crisis" — when we found out it's not only media types who make horrible word choices, but also private equity guys!

Here's investment fund Starwood Capital chief Barry Sternlicht, who's been snapping up luxury brands like Taittinger champagne and crystal maker Baccarat, describing his current moves given the economy's collapse: He's "just waiting out the tsunami. [...] That's what this is, a financial tsunami." Nice one, dickhead!