"A good way to keep your trademarked product name from beginning a sentence is to insist on writing it with a lowercase initial." See: iPhone, eBay. Though this rule only may only apply to print headlines; online the Times went with "iPhone Users Plagued by Software Problems," but in changed up the wording to create the stylebook-friendly, "In Line for an iPhone, and Then Prevented From Turning It On." [CSM]

It's a shame journalism students are still required to memorize the AP style manual. After all, it's not like any newspapers going to have job openings when they graduate!

So Wired is stepping in with its own style guide, but it's going to focus on more than spelling, grammer, and whether "Internet" should or shouldn't be capitalized. "The updated stylebook will highlight such current Web-publishing issues as anti-spam techniques, online community standards and ways to increase rankings on Internet search engines like Google, [Wired.com editor Evan] Hansen said. Wired also intends to educate journalists about appropriate, not to mention legal, behavior on the Web."

Fun! But if they really want to publish a service book for Web 2.0 journos, they can remind magazine reporters of important life lessons, such as ragging on one of your publisher's biggest advertisers will get you fired. Oh: And names of magazine are italicized, while article titles are put in quotes.