Performance "artist" Charlie Todd, founder of Improv Everywhere, which carries the slogan "We Cause Scenes," is famous for those "freeze crowds," where a group of participators suddenly freeze for a minute or two in a public place while everybody around them wonders what's going on. It's the new flash mob and, like its Internet-organized cousin, will grow tiresome very quickly. But alas, here we are plugging Todd's latest antics, at a Taco Bell opening in Flushing.

Our favorite audience member? This fella: "I think we should probably cut this guy. 'Cause this guy isn't moving."

Except at the end of the video, you'll notice a corporate plug: Head in to any participating Taco Bell for a free Frutista Freeze. Get it? Freeze? Is this evidence that Todd, who pulled off the very entertaining Grand Central Terminal freeze, has finally sold his art to corporate?

Yesterday afternoon, the kind folks at PR firm Cohn & Wolfe let us know that its client, Taco Bell, was extending an offer to the striking writers. So bad do they feel for their situation, not getting paid and all, that they've generously offered "them a chance to win free Taco Bell food by injecting fun and fresh bits of wisdom into the restaurant chain’s iconic Border Sauce packets." Ooh, lucky!

Continues the statement: "Members of the Writers Guild of America can win a year supply of Taco Bell, valued at $260. Up to 10 wisdoms will be selected and hundreds of millions will be printed and appear in Taco Bell restaurants this Fall."

First: A year's supply of Taco Bell is $260? How many Burrito Supremes is that, really?

And second, can we, "the press," agree to put a moratorium on reporting whenever a fast food company tries to score millions of dollars (or at least hundreds of thousands) in free publicity by connecting itself with a celebrity who never asked for the relationship? From KFC offering to cater her a housewarming party for Lauren Conrad (because her new home is near a KFC) to Burger King willing to send Jennifer Hudson free burgers for life, enough is enough.

We'd encourage reporters and media outlets to think outside the bun, but just saying it sounds futile.