Page Six Magazine might have crowned Pinkberry "the leader" in the fro-yo marketing, but Tasti D-Lite isn't exactly sitting on its hands. The New York City addiction has grand plans to expand — and far beyond the boroughs. It wants to bring its reduced calorie goodness to the four points of the globe (South Korea, Israel, Mexico), and Tennessee (16 stores) and Texas (40). It's got the franchise king behind Mail Boxes Etc. behind it, and the hope that, without any increased advertising effort, the whole multi-million dollar plan will go off without a hitch.

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