ENTER THE TIME SUCK While you'll have to actually set your TiVo to watch Gossip Girl instead of logging on to TheCW.com, TBS plans to begin streaming Seinfeld episodes on its site. There are only four episodes online right now (groan), but at least one of 'em is "Yada Yada." [MP]

• Turns out The View's viewers don't actually seem to care that Rosie's gone.

• TBS buys syndication rights to The Office and My Name Is Early, promises to air them ad nauseum.

• NBC denies reports that it's paying $1 million for interviews with "post-penitentiary" Paris.

• And the Hilton's rep confirms it. "[Paris] is not being paid for any television interview," chirps Hiltons' publicity flack, who has never lied.

• Wall Street Journal editors approve of the newspaper's portrayal in A Mighty Heart, agree that "Angelina captured Mariane very, very well." At least, for a white chick.

• "The Fashionista Diaries" (a Soapnet reality show) drops designer Charlotte Ronson because Ronson is a psycho hose-beast "we just couldn't get a contract that worked."

• Even if Google brings new ad revenue to newspapers, it'll come at the cost of losing direct relationships and paying a fee of broadsheets' already pitiful sums. Score!

• Conde Nast bets on teen girls to save its Internet ass.

• MySpace hopes the creative types will save its print ass.

• Amy Goldwasser ruins chances of snagging Seventeen top job.

• HuffPo resident attorney type Melissa Lafsky gets all legalese on Judith Regan.

• Tyra Banks scores another two years of talking about her cellulite.

• As soon as Bono showed up at Forbes, everyone's pensions went in the shitter.

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We first saw a promo spot for TBS's new show My Boys last night. The premise: Single girl has only guys for best friends; hilarity ensues. It's a storyline we're nearly certain that even Metro dating columnist Julia Allison passed on. The show premieres tonight, which gives NYT ad man Stuart Elliot the timely opportunity to explain why we'll soon be able to replace Emily's Reasons Why Not as the punchline for shows that get quickly canceled.

It's all thanks to a "match" made in advertising heaven. (Forgive us that one pun.) Dating site Match.com – which is like MySpace, but with fewer hookups and a monthly fee, and owned by new CollegeHumor.com overlord Barry Diller/InterActiveCorp – has signed on for a cool $1 or $2 million to appear in all promo material about the show and, most importantly, be featured in each of the season's 13 episodes with promiment placement in two. Which means plenty of plotlines where main character PJ Franklin, a lady Chicago sportswriter, tries to find love in the bottomless pit of Craigslist missed connections that is the Internet — all of which will ultimately result in programming that doesn't have half the comedic value of Dateline's "To Catch A Predator."