No, it is not fashion that gets Anna Wintour excited. Fashion is work. Play? Now that excites the high-maintenance editor. At left, Ms. Wintour attends the U.S. Open on Sept. 2 to watch her BFF Roger Federer. She was also there yesterday (but why does NOBODY HAVE A PICTURE?), when Federer won his fifth straight U.S. Open title beating Andy Murray, after a spat of rain delayed the match; it also forced Wintour to miss the 5pm show from Proenza Schouler, the label she arguably put on the radar. But here is Wintour later in the day yesterday, at Marc Jacobs' 9pm show, where she's not having fun. Boys in shorts: Yea! Girls in dresses: Boo!

Sep 9, 2008 · posted by david · Link · 1 Response

Remember when New York magazine tried to convince you tennis star Rafael Nadal was the hottest thing to hit the sport since Andy Roddick? Sorry to burst your fantasyland, but:

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Aug 22, 2008 · posted by david · Link · 10 Responses
Nike's intra-athletics marketing strategy

Nike, America needs to talk to you. Maybe it's because you're afraid of a post-Olympics drop in sports fever, but you should know better than trying to change the game of tennis into something it's not. Specifically, another sport entirely: boxing.

Last night, Nike hosted a kick-off for the Open with "Grapple in the Apple" (ugh), a boxing-esque PR stunt that is, one assumes, to draw interest and coverage to the sport. Conveniently, the sports brand has endorsement deals with both Roger Federer and Rafa Nadal, who just happen to be tennis' biggest rivalry at the moment. This means they can sponsor a showdown between the No. 1 and No. 2 players in the sport. And they've gone and hired frazzle-haired Don King to host the thing.

Completing the boxing metaphor, then, are the nicknames slapped on the players: Roger "The Magician of Precision" Federer and Rafa "Matador of Spin" Nadal." Ew.

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Aug 22, 2008 · posted by drew · Link · 1 Response
life is unfair, and other news

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• Vivicia A. Fox has an alleged sex tape she's trying to distance herself from. [NSFW, duh]

• Meanwhile, Amy Fisher has a real sex tape she's trying to promote.

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Jan 4, 2008 · posted by rebecca · Link · 1 Response

BREAKING Famous male athletes enjoy sleeping with attractive women: Andy Roddick is dating Sports Illustrated model, Brooklyn Decker. [The Big Lead]

Jan 3, 2008 · posted by rebecca · Link · Respond
The Russian Mob, not an unassuming Swiss, Is Controlling Tennis

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Hey, what’s up Johnny Mac? How’s the Davis Cup going? And the gig at CBS? Still think you can beat the Williams sisters?

Oh, nothing going on any of those issues? Well, what do you think about the Russian mob? What? They’re threatening players, and that’s why Nikolay Davydenko lost in Poland. Damn, what a story.

Way to live up to your outspoken reputation. Just be careful of your kneecaps if you want to keep rocking the doubles tour.

Dec 11, 2007 · posted by rebecca · Link · Respond

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Maybe Advocate art editor Luke Hayman didn’t realize there might be some crossover with his readers and “fans” of Andy Roddick. [Queerty]

Sep 12, 2007 · posted by rebecca · Link · 1 Response

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For those who don’t follow tennis, it’s easy to dismiss Roger Federer as a big-nosed Swiss freak. He’s too good. He wins nearly every tournament with such ease that he makes every match seem like a preamble to his acceptance speech.

Rooting for Federer is like rooting for the sun to come up, but in that laconic Swiss, Anna Wintour has found her soulmate. We don’t doubt that Federer will make it to the finals of the US Open anymore than we doubt that every month Vogue will come out weighing several pounds.

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Sep 4, 2007 · posted by rebecca · Link · 2 Responses