
All those Vitamin Water plugs during the Gossip Girl premiere were hella annoying, but they may be part of a dying trend: Product placement dropped 15% this season according to Nielsen, the guys in the know about stuff like this.
One reason given for the decline of not-so-subtle marketing is the writer's strike, which halted programs during the Jan-Feb season. But! The lack of scripted programming actually made way for more reality shows, which in general feature more carefully promoted Coca-Cola and Lean Cuisine menus then your average teen drama on the CW. Also: When will the writers strike stop being an excuse for every malady in TV? CONTINUED »