HBO's novel attempts at staying current just keep on failing. From Project Greenlight to Flight of the Conchords – oh, wait, that's still on the air? okay, we'll use Lucky Louie as an example instead – nothing is working out for 'em. Including This Just In, the comedy site the Time Warner pay station launched at the end of last year that was supposed to be a grooming ground for new talent. Oh, and showcase irreverant stabs at humor. It's too bad Will Ferrell's vehicle Funny Or Die beat 'em to it: HBO announced it's closing down the site in full by August.

But hey, at least they've got that uber-expensve HBO Voyeur campaign going for them. So creative. So cutting edge. So done by summer.