The award the Tonys received for skipping over bubble gum fare like Legally Blonde and Xanadu? A 5 percent increase in ratings from last year, to 6.2 million total viewers. [MW]

Underdog Xanadu continues its Tony Awards campaign with its latest YouTube clip, this one featuring Nathan Lane and the semi-naked boys of the show, including star Cheyenne Jackson. You see, producers are worried that the show is too gay. A musical. Based on a movie Olivia Newton-John starred in. Too gay. Hard to believe, yes. So they're doing everything they can to shoot down those rumors. Or, at least, and with the help of Nathan Lane, make the issue appear so overblown, Tony's voters won't feel like they have to bow to public pressure and give the award to someone else.

Perhaps you've heard the Tony nominations were announced this week, and Xanadu is up for a few awards, including Best Musical and Best Actress. Far be it for producers to just let their chances of winning rest on whim, or, lord help us, merit, they're launching a marketing campaign to try to snag the award. And it's trying to viral! It's all Web 2.awesome! Well, it stars a little boy, "Cubby Bernstein," in a suit. And no, Cheyenne Jackson is not in it. At least not this clip.