Between Christina Aguilera's $2 million baby photos and Jennifer Lopez's rumored $6 million payday for her twins ($3m a piece?), it was easy to miss another outrageous photo exclusive deal. Though to be fair, it did happen across the pond.

In the U.K., where kicking a round ball earns you fame and fortune, footballer Wayne Rooney and shopaholic Coleen McLoughlin secured a £2.5 million ($3.67 million) cheque for exclusive rights to their summer wedding in Italy.

By comparison, in 1999 OK! paid David and Victoria Beckham a measly £1 million ($1.45 million) for their wedding photos, but then got trumped by The Sun newspaper, which published five unauthorized photos before the magazine. Liz Hurley and Arun Nayar were paid an estimated £2 million by Hello!. The American OK!, meanwhile, is said to have paid $2 million for Eva Longoria and Tony Parker's wedding photos.

So how come Wayne and Coleen are commanding top dollar?

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