Taking a Swipe at Snipes

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Those annoying advertisements that are taking over the lower-third — and, lately, lower-half — of your television screen don't just piss off you, the viewer. They're also obnoxious for the talent behind the camera, whose programs they so often interrupt.

Sure, you really only have yourself and your DVR to blame for these invasive promos, which came about when the networks realized you weren't watching their 30-second spots anymore. But lately, what were once perfectly acceptable "snipes," as they're called, have ballooned from innocent logos and timeslot alerts to full-fledged animated flames, screeching tires, and yes, talking heads — the most egregious recent example being Bill Engvall's "pausing" of Family Guy while he delivered an obnoxious plug for his own terrible comedy.

So what's a late night host to do?

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One night recently, Conan O'Brien invited Greg Kasoff, who draws those fun lines all over the screen, to mock a few examples. These, we could tolerate. (Video here via AdAge.)

Jun 26, 2008 · posted by david · Link · Respond
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