Taking the F-un Out of Gossip Girl

gossipgirlomfg1.jpg Perhaps you’ve seen the homepage takeover for Gossip Girl … that you’re staring at right now? Turns out, it’s sort of racy! Because The CW’s marketing team decided to add the “F” in the common Internet slang “OMG,” the message when from “Oh My God” to “Oh My Fucking God,” which is dicey! That means family-friendly media rejected the campaign: Entertainment Weekly, In Touch, Soap Opera Digest, TV Guide, and People all said no to the “OMFG” version, even though all of these magazines, perhaps with the exception of Digest, have talked about Heidi Montag at one time or another, and what’s more offensive to readers than that? No matter: The CW had campaign spots ready to go sans the “F,” which was deemed more acceptable. Not for us, of course.

Apr 17, 2008 · Link · Respond
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