Despite the recent and tragic shuttering of Teen People, People magazine is getting ready to launch one of its current supplements as a year-long spin-off. Once a single issue newsstands seller, People Style Watch was sold kiosk-only style three times last year. But with Us Weekly and Life & Style expanding their fashion coverage online and in their mags, People figured they better step it up as well.

Each year we've taken a look at the frequency. We entered this year doing four issues; we added a fifth because of the demand we saw in the first half. After looking at the continued demand, we decided to increase the frequency next year to 10 issues."

That also means People Style Watch will offer subscriptions for the first time, seeking just under $20 for one year.

Well, we guess since their gossip coverage has been somewhat scrutinized of late they may be looking for other "options" (i.e. "distractions") for readers to cling to.

Roaring 'People' Expands the Franchise [Nat Ives, Ad Age]