Television Gets Upfront With Advertisers

Grey's Anatomy

Nobody loves TV more than we. While much of New York's media elite foolishly disband the tube as a brain cell sucker, sure to send those who worship it into mental rigor mortis, we can not get office jobs because they won't let us work from the couch while watching television.

Well, the only people who might love TV more than Jossip are the networks themselves, and yesterday two of them laid out their plans for fall programming at the upfronts. In an attempt to lure and convince advertisers that their shows will not suck, networks really had to rally this year. Proven by the popularity of Friends, Will & Grace, and Sex and the City re-runs, viewers are majorly jonesin' for good TV.

Though NBC is adding six drama programs to its line-up, most of the buzz is over drama pitch Studio 60, which will star Matthew Perry, and the comedy 30 Rock, a spoof on Saturday Night Live.

ABC is taking a huge risk by switching Grey's Anatomy to Thursdays … which sucks because it is becoming a going out night. But ABC is taking the ax to some of it's programs.

Also not returning on ABC are sitcoms Hope & Faith, Freddie, Less Than Perfect, Rodney and Sons & Daughters; dramas Commander in Chief, Invasion, In Justice and The Evidence; and docudrama Miracle Workers. American Inventor, which concludes season one this week, has been picked-up for midseason.

So, come on everyone! Let's get really, really excited for the 35 new shows being introduced for fall … and then brace yourself for when they get cancelled after two episodes.

ABC Upfront: Unwraps Six Degrees, The Nine; Shifts Grey's to Thursdays [Marc Berman, Mediaweek]
NBC Looks Beyond TV for a Prime-Time Revival [Stuart Elliott, New York Times]

May 16, 2006 · posted by · Link · Respond
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  • Comments (0)

    No. 1 FuzeLine says:

    So.. Thursdays @ 9pm.

    Grey's Anatomy
    CSI
    Studio 60
    The OC

    Now, I understand counterprogramming, but come on, that's insane.

    Posted: May 16, 2006 at 11:22 am
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