Television Kind of Rocks for Conde Nast

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Not content to watch magazines like Elle, and soon, Marie Claire, clean up on the small screen, elitist publisher Conde Nast is finally trying to get on the television bandwagon. Though it's not completely unfamiliar territory: the group does produce two successful programs a year, Movies Rocks and Fashion Rocks on CBS, which are as much about movies and/or fashion as they are about producing a slick broadcast that has the words "Conde Nast" slapped all over it. "What we're trying to do is create original ideas that can deliver as much as possible for us in print, as a live event, and in the digital and TV space," says Richard Beckman, president Conde Nast Media Group and chief marketing officer of Conde Nast. But this isn't about attaching any of their magazine titles to a reality show like those lesser glossies. Rather, Conde is going to continue with the specials route, with two more Fashion Rocks-esque broadcasts slated for 2009, and a total of six by 2010. So what's left, after fashion and movies? Well, there's always Home Interiors Rock, Thirteen Summer Barbecue Recipes Rock, and Angelina Jolie Adopts Seven New Children on Live TV Rocks.

Jun 17, 2008 · posted by david · Link · Respond
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