The Advocate's Makeover Will Be So Glam, You'll Forget It's Barely Surviving
Perhaps you've heard: LPI Media, the publishing division of PlanetOut Partners that spits out Out and The Advocate, is in dire straits. Money ain't flowin', and like a Friday night trick, there are bills to pay. So what to do?
Make aesthetic changes to hide the infrastructure tumble!
The Advocate "will roll out a more vivid, sophisticated look under the direction of Luke Hayman, who recently redesigned Time and New York. It will feature a modern sans-serif logo and typeface, uncoated cover stock and bright, color-coded departments."
It's just like the gays to blame things on appearances, rather than personality or relevance, isn't it?
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Editorial Director
The thing PlanetOut and LPI like to keep quiet about is the fact that that company is (just barely) staying afloat primarily because of its gay-porn publishing leg, Specialty Publications, which publishes three adult mags–Men, Unzipped and the chickenhawkish Freshmen–that pervs, er people actually subscribe to and read, er jerk-off to in numbers much higher than anything the rags Out and The Advocate bring in. The comapny also owns a skeezy web-store hawking everything from j.o. DVDs to butt plugs. Hey, sex sells, but irrelevant mainstream gay magazines written by homos who are more aware of and informed about the designer behind Paris' new pair of shoes than they are about ANYTHING even remotely interesting and relevant to the gay and lesbian community won't be selling much longer.
with articles exposing ground-breaking news stories like Rose McGowen proclaiming that she thinks her dog is gay, and filling pages with near-porn-like spreads of buff boys in undies–and recently bare-assed–