
Google fell below $300 yesterday, in the first time since 2005. Today isn't looking much better, either. Solution? Using Google-owned YouTube to start selling ad-supported pages, a la Google's own search engine.
And don't worry advertisers, your ad dollars will most certainly be well spent!
An advertiser — or a video maker who wants to promote a work — can bid on keywords like “silly cats,” “financial crisis,” “James Bond,” or anything that strikes one’s fancy.
Perfect! My James Bond cat/ mortgage crisis business would like 1,000 pages of YouTube, please.
Understandably, some potential clients of the site are wary about marketing their product on the DIY video producer:
“There’s the assumption that on YouTube, it’s 17-year-old boys watching dogs’ skateboarding videos,” said Tracy Chan, a Google product manager, at the press conference introducing the feature.
Well, sure. But if you were a really smart advertiser, you would learn how to tailor your videos to include funny dogs and cats, babies that can say "Obama," and Fred. Then you basically cornered the market on teenagers and can sell them however many Brawndos they can have shipped to their dad's house where they go on weekends.
There are no comments yet. Post yours!