The AP didn’t leak an internal memo this time, but it seems like now and for the foreseeable future, virtually everything involving Heath Ledger is a big deal.

The Associated Press ran a lengthy piece explaining why Entertainment Tonight held the tape of Heath Ledger hanging out at a party where there were—get this—drugs. (At moments like this, we’re content with our complete lack of social importance.)

According to the AP, other famous people like Natalie Portman and Sarah Jessica Parker asked ET to have a little class. Apparently those two didn’t get the note about what celebrity reporting is all about: not offending the PR agencies they need to be on good terms with in order to snag access to celebs. Heath's publicist Mara Buxbaum, at I/D PR, emailed fellow PR outfits like PMK-HBH, 42 West, and BWR, a note that called the video "shameful exploitation of the lowest kind"; those firms banded together to effectively threaten a boycott against the CBS-produced tabloid shows unless they pulled the video.

Well, on the plus side, unlike the Britney Spears saga, this story has a foreseeable end. There’s only so much to say about Heath Ledger these days: The dead rarely make news, unless Page Six spots them at a dinner.