If you are one of those Esquire readers who pays an annual subscription fee to keep the magazine afloat, by now you've realized the Hearst men's book doesn't value your reliable dollars enough to send you one of the blinking "21st century" E Ink editions of its 75th Anniversary cover. Instead, you got this. Door prize? The editor's letter begins not after 55 pages of Gucci and Calvin Klein ads, but on page 3.