The Crumbling Idea With the Guy Who Folds His Arms and Plays With His Glasses a Lot
"The Big Idea is a stake in the ground against Fox in primetime," declared CNBC executive Jonathan Wald in October.
"They might want to find another stake. Well-tanned ad guru Donny Deutsch's show is off 15 percent in the ratings year-to-date versus the same period in 2007, according to Nielsen. That's both among total viewers and within the prime 25-54 age group.
"Worse, The Big Idea frequently 'scratches,' or draws an audience too small to mention. That's been the case half of the time so far in May." [Portfolio]
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Editorial Director
I used to watch before he switched to his current format of only interviewing entrepeneurs, it is over the top boring and repetitive after the first 25 times