It’s a poorly kept secret that networks like CNBC make much of their cash from trafficking in infomercials, selling weekend and early morning timeslots to debt reduction services and work-from-home come-ons. Now The CW, which is struggling for ratings, even for Gossip Girl, plans to do something similar on Sunday nights for a 3-hour block beginning at 7pm. But rather than slap a few 30-minute ad spots on the air, instead the network is selling the programming block to a media buyer, who will be the one responsible for developing programming and selling ad time. [Variety] (UPN actually just did this with WWE Smackdown, selling the time to World Wrestling Entertainment as an ad buy, not a programming license. And the morning hours on broadcast networks are usually sold off in chunks.) That this is taking place during primetime is a relatively new phenomenon, and since they haven’t yet named the buyer, may we suggest someone who will stuff it with all those cutesy viral videos?