Bob Guccione Jr., the son of Penthouse's founder and the former editor of Spin, Gear, and Discover who hops on and off the media radar at his choosing, will guest-edit the September issue of MEDIA magazine, which will kick off Advertising Week. The double issue is being dubbed "The Future" issue, for it will "explore the possibilities, problems and shape of media in the near and distant future. It will feature articles, essays and interviews by and with some of the most powerful, accomplished and imaginative figures in the world of content, advertising, technology and the communications industry, including scientists and futurists, and will be global in coverage."

Topics like energy, robots, and natural resources will be covered, with smarty types forecasting what the next decades will bring. You know, because it's "The Future" issue.

Also to be covered: The future of journalism.

That this discussion will take place in the archaic format of a print magazine is an irony, it seems, that's been lost on everybody.

Well, not everybody. Michael Wolff, the columnist for fellow old timey pub Vanity Fair, has his own predictions about the future. Namely, that Newsweek will be dead in the next five years. And Microsoft CEO Steve Ballmer says, in the next 10 years, "there will be no newspapers, no magazines that are delivered in paper form." Why not shove that in a sidebar, Bob?