This Kargo/Cargo fight is almost as stupid as the Turine/Tornio conflict. Even so, anytime anyone sues Conde Nast, it's sort of funny. We wonder if the girls at Glamour share their daddy's attorneys with the legal department? Anyways, this time, it's Cargo, the metro guy's shopping guide that's being attacked.

Kargo with a K is a "Mobile entertainment company," (sounds fake to us) which "develops mobile applications for magazines including Vibe, Spin, TV Guide and Us Weekly."

When Cargo with a C came about in 2003 (four years after Kargo), Cargo promised not to fuse the magazine with wireless technology, and claimed no confusion would be caused. Yeah, then they realized that the mag industry was drowning, and desperately needed the web, so, in September, Cargo launched their cast-friendly website Instant Replay. And Kargo's CEO Harry Kargman is pissssed.

Since then, Kargman says he has had to clarify the difference between the two brands with advertisers and potential clients and defend Kargo's length of time in business. "The point of having a trademark is so you don't have to do that," said Kargman. "What Condé Nast is doing is absurd," said Kargman.

Seriously, though, we don't think it's that big of a threat. Confusing to advertisers who don't like things too too complicated, maybe. Really. Cargo podcasts are about as threatening to the age of wireless as Jessica Simpson is to Britney Spears' marriage.

Kargo Global Sues Cargo Magazine [Stephanie D. Smith, Media Week]