The Internet Is Killing, Saving Newspapers

Looks like there is some logic to Rupert Morduch's eyeballs over dollars plan. Ads for newspapers’ websites increased by 21.1% last quarter, making it the 14th consecutive quarter with double-digit-ad growth online. Overall news profits are down 7.4%, as print and classified advertising continued to fall. One thing we’re thankful for this year is being in a business that’s supported entirely by online ad revenue. [AdAge]

Nov 21, 2007 · posted by rebecca · Link · Respond
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