Under Rupert Murdoch's checkbook, the Wall Street Journal is abandoning, to a degree, the first two words in its title, and going after a different part of town: Washington D.C. Profiles on Barack's inner team! On Page One! It's Crazytown USA over there.

But the ramping up of the paper's political offerings is only the latest change; the sports page, the glossy magazine, the revamped Marketplace are all signs of an evolving Journal, a place where they're already printing recipes on Saturdays. And Murdoch isn't firing political staffers; he's adding them.

It's as if all those scary Jack Shafer-branded notions about Murdoch's $5 billion takeover being unhealthy for the Journal and the media industry at large are entirely unfounded. Almost.