Not content with simply using step-by-step workout photos to demonstrate how to "go from flab to fab" (oh wait, isn't that a Glamour coverline?), Men's Health is taking its core mission – to turn every fatty into a guy worth sleeping with – one step further. This fall, David Zinczenko & Co. are bringing you Urbanathlon, an actual event stamped with MH's logo that will give readers a chance to get to know each other outside their regulary monthly exchange of love notes in the Letters To The Editor section.

Billed as a "city-based, multi-disciplinary race that will have men and women running, scrambling through urban obstacles, climbing and more," the Urbanathlon will ruin an autum Sunday of anyone looking to hang out in Central Park or Riverside Park, Chelsea Piers, the Intrepid Museum, and even the World Trade Center. And with an approximate total distance of 10 miles for the race, that's a lot of sweaty New Yorkers this side of the East River.

Most important to us, however, is not lowering your cholesterol or eliminating cellulite. It's tracking down which Men's Health (and, by extension, Rodale) staffers will be partaking. And, as it turns out, the top dogs will be: We're told MH's vice president and publisher Jack Essig will be racing, as will ad director Ronan Gardiner and – wait for it, wait for it – EIC David Zinczenko! (And some other lowly MHers, likely coerced into racing by the promise of free tees.)

A Men's Health rep tells us 210 people already signed up within the first 24 hours of registration — not a bad number considering we only need one of them to report back to us on how Zinczenko's calves look in action.

Men's Health Urbanathlon