The bad news is, Maxim has a smarter, more sophisticated new look. (Because, as MediaWeek puts it, editorial director Jim Kaminsky is looking to "declutter the magazine’s look, cultivate service and humor, and fancy up its fashion pages, with a new how-to section." Or something.)
The good news? The finished product still has a hot chick wearing barely-there lingerie on the cover. Starting with the current issue featuring the (tastefully!) "La Perla-clad" actress Sarah Michelle Gellar on the cover, who epitomizes both class and sophistication by prancing around in her $400 brassiere.
Impressive as that was, however, we were actually far more intrigued by some of the other cover stories. Particularly the intelligent foray into the emergent genre of female masturbation, bearing the smart—yet impossibly refined—moniker of "Good Vibrations."
Farewell, Maxim. From now on, when we're looking for a trashy, lowbrow read, we'll simply borrow our roommate's copy of New York magazine instead.
[Image via JustJared]
Editorial Director
Sara Michelle Gellar woman of the year? Could not have picked a more irrelevant actress out of the gate for a more irrelevant magazine.
I wonder what year we will be in when women stop having to display their breasts for men in this fashion. 2030? 2070? Never? Why did SMG do this photo shoot? How many Maxim readers did she feel need to see her breasts and stomach? Will they now take her more seriously as an actress or a person? Because her breasts are partly visible now will that put bums on seats> is that what this is all about? Give me strength.
Oh stfu. It's not like it's the US version of Playboy. Women in other countries get their kit off in the international mags and hardly have the amount of stigma attached to them. It's freaking US Maxim and she's managed to make it look classy.
You Americans are ridiculous.
Actually I'm English and my local London newsagent is full of these sort of magazines degrading women like this on their covers.