
See, this is a much better way to show technological savvy than a blinky computer chip-laden cover: The staunchiest of all print magazine, The New Yorker, is heralding in the 21st century a little bit late with their first all-digital print edition. It's free for subscribers and a year's subscription cost as much as their print issues would.
More importantly, The New Yorker's website has a searchable database going back to 1925, which is one of those neat perks that their boring IRL copies have yet to offer.
So, good idea/bad idea?
We'd say good, great even, except for the fact that out of all the magazines in the world, The New Yorker probably has the largest number of technophobic subscribers on the planet out of choice, not necessity. You sort of imagine Paul Giamatti and Philip Seymor Hoffman getting the first edition in their Inboxs and sort of harumph-ing a little bit.
But you know what? Screw 'em. Paid viewer subscriptions is actually one of the smarter ideas we've heard during this whole magazine industry downward spiral, because it's less reliant on ad dollars and more on the idea that their reader base will actually shell out dough to read quality work.
Great idea. I have a visual impairment, and have to use a jinourmous magnifier to read print. With the digital edition, I can make the type any size I need.
Awesome now the most immense pile of snobby boredom in the print world, has invaded the internet.