Stylist to the starlets Rachel Zoe's new television show premieres tonight. At 11pm. Just in time for you to miss it because there's a Fashion Week party to attend and not a free minute to program your DVR. But The Rachel Zoe Project is on Bravo, which means NBC Universal's media empire most use its powers of synergy to promote the thing. Thus, today's Zoe appearance on the Today show, where she answers the question "Like, why are you making a TV show?" Responds the woman known to the world as Raisinface: Because people were already talking shit about her, and rather than start a MySpace blog to defend herself, she opted to get paid a low five-figure fee per episode to tell her side of things. Also, re: Nicole Richie? Hasn't spoke to her in a year. And re: promoting the anorexic image? Well, of Zoe's 10 current lady clients, none are size zeroes — and she absolutely doesn't promote being super slim for the sake of fashion! Zoe just catches the blame because, well, society wants a scapegoat. And they don't like ugly people.