The Really Complicated Process Behind Esquire's Simple Gimmick
 

To pull off its blinking September cover, Esquire will implement microcapsules filled with pigment that are thinner than a human hair that, when juiced with a slight electrical charge, produce an image on the top of the surface. Just so you know how much trouble David Granger went through to make the most obnoxious magazine to hit newsstands ever.

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